Alison Flockhart from Inverness won the brand new Mini One after registering to bid at a DVLA personalised registration auction.

Other DVLA contact numbers

DVLA General Enquiries: 0844 241 5511
DVLA Vehicle Registration / Tax Enquiries: 0844 241 0128
Driving Licence Enquiries: 0844 241 0133
DVLA Change of Address Request: 0844 241 0138


The free prize draw was held to celebrate DVLA’s 25th anniversary of selling personalised registrations and its 150th auction. Anyone who registered to bid at the 150th auction or the auction in Twickenham Stadium in September was entered into the prize draw.

The Mini One, which has low emissions and is manufactured in the UK, was provided by DVLA’s auctioneers at no cost to the taxpayer.

Records broken

The 150th auction held at the Vale of Glamorgan resort in South Wales, saw a new record paid for a registration number. 25 O sold for £518,000, the highest amount paid for a number sold by DVLA.

Other top selling numbers were:

  • 250 L - £130,328
  • WJP 1 - £27,296
  • CU11 ENS - £26,648
  • 964 RS - £26,259

In total, the 150th auction raised around £4 million for HM Treasury.

The next auction

The next auction will be held at the Nottingham Belfry, Nottingham from 25 February to 27 February 2015. There are also millions of personalised registrations available to buy online on the DVLA Personalised Registrations’ official website.


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